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How Disruption Brought Order
$32.00In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account…
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International Marketing in the Network Economy
$125.00The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms – Hewlett-Packard Consulting…
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Logos Redesigned
$35.00A company’s logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change — the competition, the times, even…
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Luxury Fashion Branding
$65.00A fashion branding and management text that brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Dedicated Website: www.luxuryfashionbranding.com “Luxury…
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