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The marketing of political parties
$28.00What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this…
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The Neglected Voter
$24.95In the 1960s, the Republican Party began to win over a crucial demographic: white male voters. Presidential politics was transformed for a generation.David Paul Kuhn explains this fundamental fact behind…
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All Department
