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Advanced Brand Management — 3rd Edition
$45.00Brands have never been more important than they are today.As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business…
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Connecting with Clients
$19.99CLIENT RELATIONSHIPSFinding some clients difficult to understand?Confused when they say one thing but mean another?Need better, more useful feedback?Sometimes feel on the back-foot?Have trouble managing client expectations?Wonder why they seem…
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Consumer Behavior
$6.95Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer’s needs, wants, attitudes and behaviors -…
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Copywriting Is…
$17.99Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.It’s also the job Andrew Boulton has been doing, writing about,…
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