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Consumer Behavior
$6.95Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer’s needs, wants, attitudes and behaviors -…
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Nudging
$27.95How “nudges” by government can empower citizens without manipulating their preferences or exploiting their biases.We’re all familiar with the idea of “nudging”—using behavioral mechanisms to encourage people to make certain…
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