Technology Strategies for the Hospitality Industry

Description

Technology Strategies for the Hospitality Industry is a practical guide to enhancing hospitality with technology. It examines technology strategies for various segments of the hospitality industry, from hotels and restaurants to meetings and events. Specific technologies used in hospitality are also explored, from networks and data exchange, to eCommerce for both business and consumers.

Pragmatic in its approach, the text has a running theme of strategy throughout. Each chapter flows in the same order: interview, content, case study and questions.

The 3rd Edition was written in cooperation with a team of contributing authors from the industry. It includes a new chapter on virtual and augmented reality in hospitality, as well as updated material on current and emerging technologies.

About our author

Peter Nyheim, PhD, is a Principal at BizEnglish, a technology agency focusing on English-speaking clientele. Prior to BizEnglish, Dr. Nyheim taught at Penn State University and Drexel University. Dr. Nyheim earned a BA in Government from Lehigh University, an MBA from Drexel University in Information Systems, and a PhD in Workforce Education from Penn State University.

New and updated features of this title

Latest technological developments in hospitality

• NEW: A new chapter on virtual and augmented reality sheds light on how this important technology is helping to advance aspects of the hospitality industry.
• NEW: New technologies that have emerged since the last edition are analyzed within new content of most chapters.

Real-world applications and learning aids

• NEW: Interviews with industry professionals in each chapter, from suppliers to users of hospitality technology, provide first-hand insight into the current state of varied segments of the industry.
• NEW: Case studies in each chapter lend real-world context to some of the latest developments affecting the hospitality industry.
• NEW: Self-test questions in each chapter help students gauge their knowledge of timely events.
• UPDATED: Chapter objectives have been updated and enhanced. They act as an effective roadmap for each chapter, while helping students track their learning.

Hallmark features of this title

The impact of technology on hospitality business strategy

• Specific technologies used in hospitality are explored, from networks and data exchange, to eCommerce for both business and consumers.
• The competitive advantages of hospitality information systems are covered, including their role as a revenue source, management tool, and a way to build partnerships and improve guest satisfaction.
• Students explore eCommerce from a marketing and advertising standpoint. They are prompted to search the web for examples.
• Interfaces used in today’s hotels and restaurants are displayed in chapters addressing hospitality information system applications. Sample interfaces include Property Management System, Global Distribution System and the Restaurant Management System.

For courses in technology in hospitality.

A practical guide to enhancing hospitality with technology
Technology Strategies for the Hospitality Industry examines technology strategies for the hospitality industry, from hotels and restaurants, to meetings and events. Practical in its approach, the text has a running theme of strategy throughout, and each chapter flows in the same order – interview, content, case study, and questions. Written in cooperation with a team of contributing authors from the industry, the 3rd edition includes a new chapter on virtual and augmented reality in hospitality and updated material on current and emerging technologies.