Macroeconomics

For the one-semester Principles of Macroeconomics courses at four- and two-year colleges and universities.

Learn economics through real business examples.

The number-one question students of economics ask themselves is, “Why am I here, and will I ever use this?” Hubbard/O’Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they’re business majors or not, because students encounter businesses in their daily lives. And regardless of their future career path—opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.

Real Features. This text presents students with everything they need to make economics relevant and understandable.

• Real-world business chapter opening cases set a real context for learning, spark students’ interest, and provide a unifying theme for the chapter by showing how the economic concepts about to be learned impact a real business.
• Personal Dimension: Economics in Your Life was added to each chapter opener to create a personal dimension to the material for students. This feature poses questions to students for them to think about and in the end of the chapter the authors answer the questions posed.
• Inside Look ends each chapter with a newspaper article illustrating how a key principle in the chapter was used by the chapter-opening case company to make a real business decision. The authors provide an analysis of the article, corresponding graph (s), and Thinking Critically exercises.
• Making the Connection helps students see how the information they are learning has been used in real economic situation.

• Solved Problems throughout the text provide models of how to solve an economic problem by breaking it down step-by-step. Each solved problem includes a problem statement, delineated steps to solve the problem, a graph, and a “Your Turn” feature directing students to a related end-of-chapter problem(s) for immediate practice. This keeps students focused on the main ideas of each chapter, and prevents them from getting bogged down due to a lack of basic math or “word problem” skills.
• MyEconLab integrated throughout brings the text to life for students just when they need it. Through MyEconLab students can access additional, interactive versions of the problems they’re working to ensure their mastery of the concepts.
• Flexible Presentation of Aggregate Demand and Aggregate Supply. After receiving positive feedback on the approach to the aggregate demand/aggregate supply model, Hubbard/O’Brien is even more flexible in its presentation of AD-AS. This text also includes layered, full-color acetate for the Dynamic AD-AS Model and basic AD-AS graphs that make it possible to omit Dynamic AD-AS.

Real Content. Hot off the presses, Hubbard/O’Brien offers information on current and relevant issues such as:

• The Obama Administration’s health care plan
• The Obama stimulus package
• The banking crisis
• Trade policy
• Immigration restrictions
• Trade-offs in health care spending
• Carbon cap dilemma
• Incentives and the financial crisis
• “Buy American” policy
• Madoff’s Ponzi scheme
• The soda tax for health care
• Pollution
• The Financial Meltdown
• And more!

Real Accessibility. Hubbard/O’Brien offers accessible technology, accessible purchasing options, and an accessible writing style as defined by more than 1500 students at different colleges and universities from across the country.

• Accessible Technology with MyEconLab integrated throughout the text brings the text to life for students just when they need it. Through MyEconLab, students can access additional, interactive versions of the problems they’re working to ensure their mastery of the concepts. MyEconLab is truly integrated like no other technology product on the market today.
• Accessible Purchasing Options.
  • Bookstore Options
    • Traditional Textbook – Every new copy of a Pearson textbook is available to package with a full, prepaid access to MyEconLab, which also includes access to the complete, searchable eText online.
    • Student Value Edition – A three-hole punched version of the text is available as a backpack- and budget-friendly option that students can carry in their own binders. Every new purchase is available for packaging with full, prepaid access to MyEconLab, which includes the complete searchable eText online and a helpful study card.
    • Standalone Access Card – Students may also purchase an access card to MyEconLab, which includes access to the complete, searchable eText online.
  • Online Options (Direct-to-Student)
    • MyEconLab – students who do not buy a traditional textbook can purchase access to MyEconLab’s asessment and learning resources. Paritial access to the eText is included, which links practice and problems to relevant sections of the text.
    • MyEconLab + Full eText – Access to the complete, searchable eText online is available with MyeconLab. Students can purchase this option when registering, or purchase an eText upgrade at any time during the semester.
    • MyEconLab + Print Upgrade – A printed, loose-leaf copy of the textbook is also available as a purchase upgrade after students purchase MyEconLab access.
• Accessible Writing Style. Defined by student feedback, 94% of 1,500 students from different colleges and universities across the country who reviewed Hubbard/O’Brien rated the writing style an “A” or “B” compared to their current Principles of Economics textbook in use!