Essentials of Entrepreneurship and Small Business Management

Description

About our authors

Norman M. Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization’s highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he was named the Citizen of the Year in his local community. In his spare time, Scarborough enjoys the outdoors, particularly fly fishing and skeet shooting.

Jeffrey R. Cornwall is the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He has spent more than 40 years as a serial entrepreneur and teacher of entrepreneurs. In the 1970s, he started several small businesses and was involved in various family ventures. In the late 1980s, following several years in academics, he co founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. He remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. In his academic career, Cornwall has received national awards for his work in curriculum development and teaching. In 2013, the United States Association of Small Business and Entrepreneurship named Cornwall the National Entrepreneurship Educator of the Year. He has authored 9 books and numerous articles on entrepreneurship.

Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches you how to successfully launch and manage a business.

Now in its 9th Edition, the text equips you with the tools and critical-thinking skills you need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today’s most successful small business ventures. With this, you develop the skills that will give you a unique advantage in a hotly competitive environment.

Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Table of Contents

New and updated features of this title

Concepts drawn from real business

• UPDATED: Real-world examples show students how entrepreneurs are putting the text’s material into action, and help learners understand key concepts in the course.
• NEW: 10 Cases, covering several topics about small companies, challenge students to think critically about concepts covered in the text.
• REVISED: The latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys and research about entrepreneurship and small business management.

Practical tactics for budding entrepreneurs

• UPDATED: Hands on…How To? features give students a foundation for entrepreneurial concepts, selecting a concept from each chapter and explaining how to put it into practice.
• UPDATED: You Be The Consultant boxes detail a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action. Questions focus students’ attention on key issues and help them hone their analytical and critical-thinking skills.

Hallmark features of this title

Practical tactics for budding entrepreneurs

• Create a business plan. The text shows students how to write a plan that will not only help them build a successful business, but also convince potential lenders and investors to put up financing for it.
• Beyond the Classroom questions engage students and help them develop their analytical and critical-thinking skills.

For courses in entrepreneurship.

The foundation to building a successful business

Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business.

Now in its 9th Edition, the text equips students with the tools and critical-thinking skills they need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today’s most successful small business ventures. With this, students develop the skills that will give them a unique advantage in a hotly competitive environment.

Hallmark features of this title

Practical tactics for budding entrepreneurs

• Create a business plan. The text shows students how to write a plan that will not only help them build a successful business, but also convince potential lenders and investors to put up financing for it.
• Beyond the Classroom questions engage students and help them develop their analytical and critical-thinking skills.

New and updated features of this title

Concepts drawn from real business

• UPDATED: Real-world examples show students how entrepreneurs are putting the text’s material into action, and help learners understand key concepts in the course.
• NEW: 10 Cases, covering several topics about small companies, challenge students to think critically about concepts covered in the text.
• REVISED: The latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys and research about entrepreneurship and small business management.

Practical tactics for budding entrepreneurs

• UPDATED: Hands on…How To? features give students a foundation for entrepreneurial concepts, selecting a concept from each chapter and explaining how to put it into practice.
• UPDATED: You Be The Consultant boxes detail a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action. Questions focus students’ attention on key issues and help them hone their analytical and critical-thinking skills.