Economics of Managerial Decisions, The

Description

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab™ or Mastering™, several versions may exist for each title — including customized versions for individual schools — and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms.

For courses in managerial economics.

Teaching students managerial economics through real examples, real businesses, with real-life situations

The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly — helping students see how theory is applied in different contexts. Students learn these skills and then master them using Auto-Graded Excel Projects and Decision-Making Mini-Sims within the accompanying MyLab™, to ensure they not only understand, but can also apply, the economics of making a managerial decision. 

Also available with MyLab Economics 

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 

NOTE: You are purchasing a standalone product; MyLab™ Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the loose-leaf version of the text and MyLab Economics, search for:

0134640993 / 9780134640990 Economics of Managerial Decisions, The, Student Value Edition Plus MyLab Economics with Pearson eText — Access Card Package, 1/e 

Package consists of:

• 0134184696 / 9780134184692 MyLab Economics with Pearson eText — Standalone Access Card — for The Economics of Managerial Decisions
• 0134166167 / 9780134166162 Economics of Managerial Decisions, The, Student Value Edition

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab™ or Mastering™, several versions may exist for each title — including customized versions for individual schools — and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms.

For courses in managerial economics.

Teaching students managerial economics through real examples, real businesses, with real-life situations

The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly — helping students see how theory is applied in different contexts. Students learn these skills and then master them using Auto-Graded Excel Projects and Decision-Making Mini-Sims within the accompanying MyLab™, to ensure they not only understand, but can also apply, the economics of making a managerial decision. 

Also available with MyLab Economics 

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Economics.

About our authors

Roger Blair is the Walter J. Matherly Professor and chair of economics at the University of Florida. He has been a visiting professor at the University of Hawaii and the University of California-Berkeley as well as Visiting Scholar in Residence, Center for the Study of American Business, Washington University. Professor Blair’s research centers on antitrust economics and policy. He has published 10 books and 200 journal articles. He has also served as an antitrust consultant to numerous corporations including Intel, Anheuser-Busch, TracFone, Blue Cross-Blue Shield, Waste Management, Astellas Pharma, and many others.

Mark Rush is a professor of economics at the University of Florida. Prior to teaching at Florida, he was an assistant professor of Economics at the University of Pittsburgh. He has spent eight months at the Kansas City Federal Reserve Bank as a visiting scholar. Professor Rush has taught MBA classes for many years and has won teaching awards for his classes. He has published in numerous professional journals, including the Journal of Political Economy, the Journal of Monetary Economics, the Journal of Money, Credit, and Banking, the Journal of International Money and Finance, and the Journal of Labor Economics.

Hallmark features of this title

Real examples

• Real-world scenarios rouse students’ curiosity at the start of the chapter with a managerial decision-making challenge faced by different organizations. This question is then revisited and chapter content is applied to provide an answer.
• Integrated chapter examples present concepts in the context of business situations from a range of industries. Ex) Pizza Hut is used to teach production and cost; KV Pharmaceuticals talks about monopolies.

Practice thinking critically and making decisions

• Solved Problems guide students step-by-step in solving a real managerial problem.
• Decision Snapshots have students roleplay as a manager facing a decision in a range of organizations and industries. A solution is included so students can confirm their decision.

New and updated features of this title

Practice thinking critically and making decisions

• 4 Case Studies illustrate how managers used chapter topics to solve a business challenge. Discussion includes decision-making using regression, student athletes and the NCAA, decision-making with final offer arbitration, and analyzing predatory pricing as an investment.
• Managerial Application sections help students more fully develop the skills they’ll need as future managers.
• End-of-Chapter Questions and Problems accompany learning objectives so instructors can easily assign problems based on these objectives. Students can review material that they find difficult.
• Optional Calculus Appendices. Algebra and geometry are used throughout the book as this level is appropriate for managers. For those who want to delve more deeply into the math, appendices showing calculus derivations of the important results accompany many chapters.