E-commerce 2018

Description

For courses in e-commerce.

 

An in-depth look into the evolving field of e-commerce

E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.

Highlights the themes and importance of the changing industry of e-commerce

• The content introduces readers to the industry and emphasizes three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts.
• The textbook adds a new section on social, mobile, and local marketing to reflect the increased focus on these key platforms in the industry.

 

Provides students with real-life scenarios and references to help comprehension

• This edition contains an added section in each chapter on careers in e-commerce. It explains job postings for real companies and highlights how students can prepare for applications and interviews.
• This version reflects the ever-changing industry of e-commerce with updated references and examples of real-life companies and developments.
• Each chapter concludes with a robust case study, based on a real-world organization, to help synthesize chapter concepts.

 

Encourages students to continue learning and using critical thinking

• The text has web resources that can extend students’ knowledge of each chapter with additional projects, exercises, essays, and tutorials.

Highlights the themes and importance of the changing industry of e-commerce

• Updated – The content introduces readers to the industry and emphasizes three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts.
• New – The textbook adds a new section on social, mobile, and local marketing to reflect the increased focus on these key platforms in the industry.
• Each chapter contains three real-¿world “Insight On” cases — illustrating the themes of technology, business, and society — and takes a deep look at relevant topics to help describe and analyze the full breadth of the field of e-commerce.

 

Provides students with real-life scenarios and references to help comprehension

• New – This edition contains an added section in each chapter on careers in e-commerce. It explains job postings for real companies and highlights how students can prepare for applications and interviews.
• Updated – This version reflects the ever-changing industry of e-commerce with updated references and examples of real-life companies and developments.
• Updated – Each chapter concludes with a robust case study, based on a real-world organization, to help synthesize chapter concepts.

 

Encourages students to continue learning and using critical thinking

• The end of each chapter has a number of projects that encourage students to apply chapter concepts and to use higher-level evaluation skills.
• Updated – The text has web resources that can extend students’ knowledge of each chapter with additional projects, exercises, essays, and tutorials.
• Chapters have thought-provoking review questions that prompt students to demonstrate understanding and apply chapter learnings to solve problems.

I. Introduction to E-commerce

1. The Revolution is Just Beginning

2. E-commerce Business Models and Concepts

 

II. Technology Infrastructure for E-commerce

3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform

4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps

5. E-commerce Security and Payment Systems

 

III. Business Concepts and Social Ideas

6. E-commerce Marketing and Advertising Concepts

7. Social, Mobile, and Local Marketing

8. Ethical, Social, and Political Issues in E-commerce

 

IV. E-commerce in Action

9. Online Retail and Services

10. Online Content and Media

11. Social Networks, Auctions, and Portals

12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Kenneth C. Laudon holds a BA in Economics from Stanford and a PhD from Columbia University. He is currently a Professor of Information Systems at New York University’s Stern School of Business, where he teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Professor Laudon has authored twelve books dealing with electronic commerce, information systems, organizations, and society. He has also written over 40 articles about the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

 

Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. His research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.

 

Professor Laudon has testified as an expert before the United States Congress, and has been a researcher and consultant to the Office of Technology Assessment (United States Congress), Department of Homeland Security, Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms, and as a consultant on systems planning and strategy to several Fortune 500 firms.

 

Carol Guercio Traver is graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with NYC law firm Proskauer Rose. Her expertise is in intellectual property law, technology law, Internet law, and privacy law, as well as general corporate law.

Along with Ken Laudon, Traver is co-founder of Azimuth Interactive. As one of the first “ed tech” firms, it is the creator of some of the first interactive software training and testing systems for higher education and corporate training. Today, Azimuth is a provider of digital media and publishing services for the education industry.

For courses in e-commerce.

 

An in-depth look into the evolving field of e-commerce

E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.