E-Commerce 2017

Description

Strong Conceptual Foundation: The content emphasizes three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts. 

 

Currency: The annual revision cycle ensures up-to-the-minute currency.  You will not find a more current book.

 

Real-World Business Firm Focus and Cases: This book contains hundreds of real company examples and over 60 more extensive real world cases. 

 

In-depth Coverage of Marketing and Advertising: Two chapters on marketing and advertising, both traditional online and social, mobile, and local, are included.

 

In-depth Coverage of B2B E-commerce: An entire chapter is devoted to B2B e-commerce.

 

Current and Future Technology Coverage: Both the current internet environment and the emerging technologies and applications such as the Internet of Things, advanced network infrastructure, fiber optics, 4G technologies, etc are discussed and explored.

 

Up-to-Date Coverage of the Research Literature: References from respected academic journals, industry sources, newspapers, and industry publications are the basis of much of the data.

 

Special Attention to the Social and Legal Aspects of E-commerce: Chapter 8 is devoted to an exploration of ethical dimensions of e-commerce, an analysis of the FTC and other regulatory and nonprofit sources. 

 

Writing That’s Fun to Read: A consistent voice and perspective through the entire text makes this engaging and easy to understand.  

 

 

Chapter-Specific Features–

 

Chapter Opening Cases: Each chapter opens with a story about a leading e-commerce

company that relates the key objectives of the chapter to a real-life e-commerce

business venture.

“Insight On” cases: Each chapter contains three real-world cases illustrating the themes of technology, business, and society. These cases take an in-depth look at relevant topics to help describe and analyze the full breadth of the

field of e-commerce. The cases probe such issues as the ability of governments to regulate Internet content, how

to design websites for accessibility, the challenges faced by luxury marketers in online marketing, and smartphone security.

 

Margin Glossary: Throughout the text, key terms and their definitions appear in the text margin where they are first introduced.

 

Real Company Examples: Drawn from actual e-commerce ventures, well over 100 pertinent examples are used throughout the text to illustrate concepts.

 

Chapter Closing Case Studies: Each chapter concludes with a robust case study based on a real-world organization. These cases help students synthesize chapter concepts and apply this knowledge to concrete problems and scenarios such as evaluating Pandora’s freemium business model, ExchangeHunterJumper’s efforts to build a brand, and the evolution of eBay.

 

Chapter-Ending Pedagogy: Each chapter contains extensive end-of-chapter materials designed to reinforce the learning objectives of the chapter.

 

Key Concepts: Keyed to the learning objectives, Key Concepts present the key points of the chapter to aid student study.

 

Review Questions: Thought-provoking questions prompt students to demonstrate their comprehension and apply chapter concepts to management problem solving.

 

Projects: At the end of each chapter are a number of projects that encourage students to apply chapter concepts and to use higher level evaluation skills. Many make use of the Internet and require students to present their findings in an oral or electronic presentation or written report. For instance, students are asked to evaluate publicly available information about a company’s financials at the SEC website, assess payment system options for companies across international

boundaries, or search for the top 10 cookies on their own computer and the sites they are from.

 

Web Resources: Web resources that can extend students’ knowledge of each chapter with projects, exercises, and additional content are available at www.azimuth-interactive.com/ecommerce13e. The website contains the following content provided by the authors:

• Additional projects, exercises, and tutorials

• Information on how to build a business plan and revenue models

• Essays on careers in e-commerce

Currency

 

The 13th edition features all new or updated opening, closing,  and “Insight  on” cases. The text, as well as all of the data,  figures, and tables  in the book, have  been  updated through October 2016 with  the  latest  marketing and  business intelligence available from  eMarketer, Pew  Research Center, Forrester Research, comScore, Gartner Research, and other industry and government sources.

In addition, we have  added  new,  expanded, and/or updated material throughout the  text on a number of e-commerce topics  that  have  appeared in the  headlines during 2016, including the following:

•  The  latest  developments with  respect to on-demand service companies such  as

Uber, Airbnb,  Instacart, and many others (Chapters 1, 2, and 9)

•  Twitter’s difficulties in  finding  a workable business model, new  federal equity crowdfunding regulations, developing new business models based  on the Internet of Things (Chapter 2)

• Developments in wearable computing, including Apple  Watch  2; Border  Gateway Protocol; depletion of IPv4 Internet addresses; Tier  1, Tier  2, and  Tier  3 ISPs and peering arrangements; Facebook’s  satellite Internet access  plans;  the transition of control over IANA from the U.S, Department of Commerce to ICANN; 5G wireless; Google’s Project Loon and Facebook’s  Internet access  drone Acqulia;  IoT develop- ments; the  rise  of mobile messaging applications and  mobile search; virtual and augmented reality; artificial intelligence, intelligent personal assistants and  chat- bots (Chapter 3)

•  Open  source Web and  app development tools; mobile-first and  responsive design; large  companies, such  as Dick’s Sporting Goods,  reclaim their e-commerce infra- structure (Chapter 4)

•  New research on tensions between ease of use and security; new security threats (such  as  the  growth of ransomware; hactivist attacks such  as  Wikileaks;  the Yahoo data breach; the DDoS attack  on Dyn); bug bounty programs; HSTS; Cyber- sharing Information Sharing  Act; end-to-end encryption  and  national security issues;  mobile wallets;  Bitcoin  and  blockchain technology; P2P  (Venmo; Face- book Messenger) and  mobile payment systems (Chapter 5)

•  Google search engine algorithm updates; FTC regulation of native advertising; ad fraud  issues;  new  proposed rules  on mobile ad viewability; the  continuing rise  in usage  of ad blocking  software;mobile supercookie issues;  industry and FTC guide- lines  on cross-device tracking; big data and marketing  (Chapter 6)

•  Mobile marketing spending overtakes spending on desktop advertising; new social marketing and  social  e-commerce tools  from  Facebook, Twitter, Pinterest, Insta- gram,  LinkedIn, and  Snapchat; proximity marketing;  BLE; Google  Eddystone; Apple iBeacons  (Chapter 7)

•  New,  revised section on  privacy issues, including facial  recognition issues;  the impact of the Supreme Court’s Spokeo decision; new E.U. General Data Protection Regulation (Privacy Shield); new FCC privacy regulations on ISPs; Apple/U.S. gov- ernment  iPhone privacy fight;  Grogle  Library  Project final  court  decision; new DMCA litigation; Apple/Samsung patent battles new  section on trade secrets and federal Trade Secrets  act; Internet sales tax developments; net  neutrality develop- ments; online fantasy sports gambling issues  (Chapter 8)

•  The  rise  of social  e-commerce; investments in  fintech companies and  online lending services; consolidation in  the  online recruitment industry; on-demand service companies (Chapter 9)

• Cord cutters, cord shavers, and  cord nevers; industry structure convergence (AT&T/Time  Warner; Verizon/Yahoo  mergers); native digital  news  sites;  FCC open  set top box plan;  streaming of pirated content; streaming music services; the impact of Pokemon Go (Chapter 10)

•  Acquisition of LinkedIn by Microsoft;  new  section on the the use of algorithms by social networks, such as Facebook’s  algorithm for generating personalized content; Facebook Workplace; Verizon  acquires AOL and Yahoo (Chapter 11)

•  Amazon Business; the  rise  of B2B sell-side  marketplaces;  supply chain visibility; cloud-based B2B; mobile B2B; B2B marketing (Chapter 12)

•  New mobile payment platforms continue to emerge to challenge PayPal,  including Apple Pay, Android Pay, Sansumg Pay, and Venmo.

•  B2B e-commerce exceeds pre-recession levels  as firms  become more  comfortable with digital supply chains.

Understanding The Vast And Expanding Field of E-commerce

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

 

In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

PART 1   Introduction to E-Commerce

1      THE REVOLUTION IS JUST BEGINNING                                                                                               

2      E-COMMERCE BUSINESS MODELS AND CONCEPTS                                                                             

PART 2   Technology Infrastructure for E-commerce

3      E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM                                 

4      BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS                                   

5      E-COMMERCE SECURITY AND PAYMENT SYSTEMS                                                                             

PART 3   Business Concepts and Social Issues

6      E-COMMERCE MARKETING AND ADVERTISING CONCEPTS                                                                 

7      SOCIAL, MOBILE, AND LOCAL MARKETING                                                                                        

8      ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE                                                              

PART 4   E-commerce in Action

9      ONLINE RETAIL AND SERVICES                                                                                                       

10    ONLINE CONTENT AND MEDIA                                                                                                         

11    SOCIAL NETWORKS, AUCTIONS, AND PORTALS                                                                                 

12    B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

                                                                                

                            

Carol Guercio Traver

Graduate of Yale Law School and Vassar College

Many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer Rose, with expertise in intellectual property law, technology law, Internet law, and privacy law, as well as general corporate law.

 

Co-founder with Ken Laudon of Azimuth Interactive, one of the first “ed tech” firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and today a provider of digital media and publisher services for the education industry.

 

 

 

 

 

Kenneth C. Laudon

 

Kenneth C. Laudon is a Professor of Information Systems at New York University’s Stern School of Business. He holds a B.A. in Economics from Stanford and a Ph.D. from Columbia University. He has authored twelve books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written over 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken’s research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector. Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), Department of Homeland Security, Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms. At NYU’s Stern School of Business, Ken Laudon teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon’s hobby is sailing.