Business & Professional Communication

Description

Grounded in real business examples and fundamental skill-building, Business and Professional Communication places a strong emphasis on presentations in business settings to better prepare students for the realities of daily career life.

 This text’s comprehensive topic coverage provides clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, this text provides students with practical tips, contemporary applications, and a survey of the relevant

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• Provides a “here’s what you should do” approach to business and professional communication by presenting clear and specific suggestions.

• Contains unique chapters and topics—such as technical, risk, and crisis communication; organizational power and politics; sales presentations; teams; team creativity; and sexual harassment—adding a contemporary, real-world orientation to the text.

• Includes “Technology Briefs” that updates students on how particular technologies can be used in the professional environment, including virtual conferencing, social media and the job search, creating customer data bases, and crisis communication on the Web.

• Includes “Ethics Briefs” with problems and criteria that stimulate classroom discussion and encourage students to make sound ethical decisions.

• Highlights interviews with practicing business professionals, providing a real-world focus and first-hand insight for students.

• Offers five detailed sample speech outlines in the chapters on technical and crisis communication, making it easier for professors to create assignments and offer models for student use.

• Addresses the issues of managing and persuading diverse audiences, so students are better prepared to adapt as speakers.

• Provides students with up-to-date training in the use of PowerPoint™.

Preface.

1. The Role of Communication in Business and the Professions.

What Is Communication?

Goals of Communication.

Effective Communication Is Audience Centered.

Effective Communication is Strategic.

PART 1: DYADIC AND GROUP COMMUNICATION.

2. Listening and Feedback in Organizational Relationships.

Recall Listening.

Empathic Listening.

3. Communicating in Organizational Groups and Teams.

The Leadership Role.

Membership Competencies in Groups and Teams.

Decision Making in Group and Team Meetings.

Conflict in Groups and Teams.

4. Interpersonal Politics and Power in Communication.

Interpersonal Power and Politics.

Building Interpersonal Networks: The Experience of Women and Minorities.

Sexual Harassment: A Gross Imbalance of Power.

5. Professional Interviews

The Employment Interview.

Performance Appraisal Interviews.

PART 2: CREATING A PROFESSIONAL PRESENTATION.

6. Considering Audience Feedback.

Analyze the Situation.

Analyze Listener Characteristics.

Techniques for Analyzing the Audience.

7. Preparing and Delivering Presentations.

Decide on the General Purpose.

Select a Topic.

Develop the Specific Purpose Statement.

Develop the Main Idea Statement.

Gather Supporting Material.

Research the Topic.

Apply the Information Learned from the Audience Analysis.

Structure the Main Ideas in the Body of the Speech.

Outline the Speech.

Develop the Introduction and Conclusion.

Rehearsal and Delivery Considerations.

8. Creating and Using Visual Aids.

Types of Visual Aids.

Presenting Visual Aids to the Audience.

PART 3: TYPES OF BUSINESS AND PROFESSIONAL PRESENTATIONS.

9. Technical Presentations.

Understanding the Audience for Technical Information.

General Guidelines for Communicating Technical Information.

Overcoming Obstacles to Shared Meaning.

Structuring the Technical Presentation.

10. Proposal Presentations.

Audience Analysis for Persuasive Proposals.

Proposal Structures.

Developing Persuasive Arguments.

Outlining Your Points to Show Logical Relationships.

Developing Effective Credibility Appeals.

Developing Effective Emotional Appeals.

11. Sales Presentations.

The Significance of Sales Presentations in Business and the Professions.

Audience Analysis for Sales Presentations.

Content Considerations for Sales Presentations.

Delivering the Sales Presentation.

Structuring the Sales Presentation.

12. Risk Communication.

The Significance of Risk Communication in Business and Government.

The Scientific Process of Risk Analysis.

Audience Perceptions of Risk.

Credibility and the Process of Risk Communication.

Creating Risk Messages.

Best Practices in Risk Communication.

13. Crisis Communication.

The Significance of Crisis Communication in Businesses and the Professions.

The Components of Crisis Communication.

Forming a Crisis Management Team and Precrisis Planning.

Communication Responses to Organizational Crisis.

Effectively Employing Crisis Communication Strategies.

Structuring the Organizational Image Briefing.

Index

By developing a comprehensive topic coverage emphasizing the importance of business presentations, DiSanza’s Business and Professional Communication gives readers a grounded framework with real business examples and fundamental skill-building. 

Centered on the notion that business communication can influence the interpretation of issues and events, this text provides students with practical tips, contemporary applications, and a survey of the relevant theories.