Ben & Jerry’s: The Inside Scoop
$25.00
| Title | Range | Discount |
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| Trade Discount | 5 + | 25% |
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Description
“Deftly and compassionately captures [Ben’s] genius in all its entrepreneurial splendor…This tale will keep you entertained.”–New York Times Book Review.
A former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into one of America’s hottest companies. From modest beginnings–opening their first ice cream shop in a renovated gas station–to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider’s account of Ben & Jerry’s ice cream empire.Fred “Chico” Lager joined Ben & Jerry’s in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry’s board of directors. He lives in Williston, Vermont.US
Additional information
| Weight | 11.9296 oz |
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| Dimensions | 0.5900 × 6.0000 × 9.0000 in |
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| Subjects | start up business books, BUS077000, business books, entrepreneur books, entrepreneur gifts, business history, success books, business biographies, start up, competitive strategy, how to start a business, BUS070120, social responsibility, ben cohen, ice cream pints, chubby hubby, americone dream, unilever, corporate philanthropy, history books, business plan, success, entrepreneur, business, creativity, venture capital, economics, economy, history, startup, biographies, strategy, business development, money, corporations, Vermont, economics books |
